About us
We focus on bringing you a perfect mix of quality and style, so you can feel confident and comfortable in every outfit.
Who We Are
Adaura began with a simple but powerful realization—fashion had become predictable. Across the market, the same patterns, the same colors, and the same designs were being repeated. What was missing was originality—art that feels personal and distinctive. Adaura was created to change that.
Starting with a focused range of silk blend stoles, the brand introduces a new way of looking at fashion—not as products, but as artworks that women can wear. Each piece is part of a larger creative vision, where design is intentional and every composition has a story.
Our Story
Adaura is a contemporary print studio and fashion brand in Pakistan, dedicated to creating original designer stoles for women. Built on the idea of artistic expression, Adaura transforms prints into wearable compositions—designed to be styled, collected, and remembered.
In a market filled with repetition, Adaura stands apart by focusing on unique print stoles in Pakistan, where every design is created from scratch rather than sourced or replicated.
Our Vision
To build Pakistan’s first true print studio for women, where originality leads and creativity defines fashion.
From the Founder’s Studio
Adaura began not as a business idea—but as a creative need.
With over 7 years of experience working with international studios and global brands, Saniya Basit has been involved in creating designs that have reached audiences worldwide.
Through this journey, one thing became clear—while global markets were evolving with original design thinking, Pakistan’s fashion space was still dominated by repetition.
Adaura was built to bridge that gap.
By bringing international design experience and combining it with local cultural inspiration, Saniya created a studio where every print is developed from scratch—carefully composed, thoughtfully detailed, and refined to meet global standards.
Adaura is not just about selling stoles.
It’s about introducing original artistic stoles in Pakistan, where every piece carries identity and intention.
— Saniya Basit
Founder, Adaura
What Makes Adaura Different
Original Artwork
Every design at Adaura is created in-house. We do not copy, replicate, or reuse existing patterns. Each piece is an original print, making every stole unique.
Premium Silk Blend Fabrics
Our silk blend stoles are lightweight, breathable, and designed for everyday comfort while maintaining a premium look and feel.
Art Studio Approach
Unlike traditional fashion brands, Adaura follows an art studio philosophy—where every product is treated as an artwork, not just an accessory.
Designed for the Modern Pakistani Woman
Our stoles are created for women who value individuality—perfect for casual wear, office styling, and special occasions.